Methods of Getting Traffic to Your E-Commerce Site
You’ve done it: your e-commerce site is now up and running. The only problem is that you’ve just started on the path to successfully selling your products online. Without traffic, your e-commerce site will be a long-forgotten relic of what could have been.
A new online store has a lot of potential to gain traffic, and a few of the methods that are being used by businesses across the globe to get traffic are:
Start with Friends and Family
If you have a product or service you’re offering via e-commerce, don’t just keep the big secret to yourself. Tell your friends and family the good news and encourage them to share your e-commerce site with the world.
It’s a start in the right direction.
You don’t want to spam your loved ones, but a quick Facebook or Tweet about your business will go a long way. You can also do this once a month or every few weeks just in case someone misses it along the way,
Offer Free Products to Influencers on Social Media
You sell high-end dresses, and you want to get noticed. One way you can boost your brand is Instagram. The social media image platform is huge. There are countless models and YouTube beauty stars that will be willing to post themselves in your designer dress and even promote it for you.
This can be done by:
- Visiting Websta and finding the most popular people with your desired hashtag.
- Find people with hundreds of thousands to millions of followers.
- View their page and search for a way to contact them.
- Contact them with your offer.
Don’t be afraid to contact a lot of people. There will be a lot of rejections and people not replying, but there will be some that do reply and can help you promote your product.
You can follow this same method for Twitter and YouTube, too.
You should know a few bloggers in your industry. Chances are, you visit a blog or two all of the time to keep up on the latest and greatest news. Well, someone is running these blogs, and the writer may provide you with a write up or feature on their site.
If you approach bloggers, you can offer them a product for an honest review.
All you need to do is a quick Google search for blogs in your niche and start contacting bloggers. A few things to keep in mind are:
- Be personal
- Don’t push anyone for a review
- Provide your contact details
All of this will take time to accomplish, but you’ll find that bloggers are willing to help, especially if you’re a reader of their blog.
3 Quick Ways to Get Traffic
There are a lot of ways to get traffic, and among the best are:
- Buy ad space or PPC ads
- Send out press releases (great for new businesses)
- Guest blog
And when you guest blog, make sure that you can link to your product or store right in the post or in your author bio. Forums and Reddit are two other great options, and they’ll generate a lot of traffic to your site.